Insight - Flair - Usability - Technology
At Bar Squared, content managed website design follows marketing insight. We
understand that the web site is one means towards realising your overall
marketing and branding objectives.
Our websites marry strategic insight to design flair and outstanding usability
to cutting edge technology. Blend all these attributes together and the result
is an intuitive, beautiful and superbly engineered web site.
Most websites are regularly out-of-date with stale content that harms the
company's image. Bar Squared's CMS (Content Managed Site) solution is
wonderfully easy to use and update. It's flexible and is suitable for all
projects. Its scalability means it works for small, medium and enterprise
organisations and can handle the most demanding needs of the Internet.
Consider the large-scale operation, with numerous departments, each with team
members with a particular area of expertise, eager to publish their knowledge
on the corporate website. Bar Squared CMS allows each team member to author
content, and post it to the application for approval. Only when the content is
'published' by a 'content approver' - a departmental head, for example - will
the newly authored material be made available to website visitors. An audit
trail makes it possible to track changes made to documents as they pass through
the approval chain - so corrections can be checked for accuracy at any stage.
Content management allows website owners to schedule when material is published
for, and removed from, public view.
Bar Squared CMS is a web-based application. It requires no installation of
software on the client's PC, thus ensuring implementation is cost-effective and
simple to roll out.
CMS solutions should be really easy to use, otherwise busy staff will not take
time to update content, and the retrieval of information has to be fast and
intuitive. Bar Squared CMS requires no technical knowledge to be to update.
Be seen on the web through search engines with Bar Squared CMS. There are
millions of websites around today about all manner of subjects, and one of the
defining reasons why one website will do better than another is because the
content appearing on it is regularly updated.
Having a traditional website means creating your new content then sending this
over to your website designer and requesting this be updated on your site by
manual coding. Naturally there will be a fee for this, and the update will be
scheduled into the designer's workflow. With Bar Squared CMS, this process can
be dramatically quicker, as content can be updated in-house. Not only are
maintenance costs lowered, but your content will be fresh in both your
customer's eyes, as well as demonstrating to the search engines that your site
is topical and updated.
Advanced Meta Data can simply be edited through Bar Squared CMS, so you can
really keep control of advanced search engine elements.
Once logged in to the administration area of your site, you have a varying
degree of control over content such as images, text, links, files and
multimedia. This may include adding new pages, administering site members,
sending e-mail newsletters and changing web site colours.
The overall style of your CMS site is pre-defined by us specifically for you,
with a custom web site design. This means that if you add new pages or content,
it will have the right 'look and feel' by default. We do this by researching
your company's needs and tailor making a web design solution rather than
creating generic templates which you choose from. This makes updates to your
website simple in terms of style, allowing your company to concentrate on the
content rather than getting bogged down by design. You will also be able to
have greater input into the design if you choose, with advanced editing
features and the ability to add HTML into Bar Squared CMS.
Please call us for more information or a live demonstration of our applications.